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Make Time for Social Media

Social Media Explained

I often hear from friends and family the many excuses for not having a social media presence. They don’t have the time. They think it’s pointless. They can’t stand the garbage that most people post. They can’t figure out how to use it. I could go on, but I’m sure you’ve all heard these, and maybe some of you even feel this way.

Well, I have some thoughts on this topic, but first… I am not ashamed to admit that I love social media! I thoroughly enjoy both writing and technology, and I love the idea of being able to communicate with anyone in the world at any time. So naturally, I would advocate for the use of social media. But the fact remains that I know so many who do not take advantage of this medium of communication. And surprisingly, many of these folks could really benefit from it. I’m referring to people in, or attempting to move into, areas such as technology, advertising, public relations, sales, entrepreneurship, anyone seeking employment, and many others. I’m baffled to hear these people don’t use Twitter, because they “just don’t like it,” or because they think hash tags are stupid. Or that somehow being active in social networks means you have no life or that you are self-absorbed. I recently had a friend tell me that she desperately wants a new job, but she does not have a LinkedIn account, because she’s too busy with her kids.

Like it or not, this technology not only isn’t going anywhere; it is becoming prevalent in almost every field. Many employers expect you to have some kind of online presence. Recruiters scour through LinkedIn for viable candidates. I’ve been asked for my Twitter handle on more than one occasion in applications. How else do you expect to be found? Why miss out on the many career and business opportunities, on the wealth of information, on blatant self-promotion (no shame in it!)?

I say, make the time! Think of it as an investment in yourself. Share on the topics that matter to you. Read the items you find interesting and relevant. Make it your own. Try to enjoy it if you can. But definitely build an online presence.

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